About
Pixel tracking enables Bolt to send events to a merchant’s Google and Facebook / Meta analytics platforms. Merchants can use this checkout data for metric monitoring. Read our Developer’s Checkout Analytics guide for more information on implementing analytics for Checkout or Checkout Everywhere.
Availability
| Platform | Supported Products |
|---|---|
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Custom Cart / Direct API |
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BigCommerce |
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|
Adobe Commerce / Magento 2 (Adobe acquired the Magento brand in May 2018.) |
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Salesforce Commerce Cloud SFRA |
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Shopify |
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Volusion |
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WooCommerce |
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How to Add Tracking IDs
- Log in to the Bolt Merchant Dashboard.
- Navigate to Checkout > Analytics.
- Under Google Analytics, enter your Google Analytics Tracking ID. Under Facebook Pixel, enter your Facebook Pixel ID.
- Select Save.
You must enable tracking after adding the Tracking ID.
Enable Analytics & Purchase Tracking
The following toggles appear below each tracking ID field and are disabled by default:
- Google Analytics tracking with Enhanced Ecommerce
- Google Analytics Purchase tracking, turn off to avoid duplicates
- Facebook Pixel Ecommerce Tracking
- Facebook Pixel Purchase tracking, turn off to avoid duplicates
Turn on the toggles you need, then select Save.
NOTE
Purchase tracking triggers upon the completion of a purchase and pushes the associated details into the data layer. Do not enable this if you already have purchase tracking enabled on your confirmation page as this will generate duplicates.
How to Edit Tracking IDs
- Log in to the Bolt Merchant Dashboard.
- Navigate to Checkout > Analytics.
- Find the analytics service you want to edit.
- Edit the tracking ID in the field below the service name.
- Select Save.